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Privacy Policy
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What personal information we collect
Most of the information we hold comes from you, when you register or when you use your account. Some is created automatically as you browse, and some reaches us from the partners who help us check identity and process payments.
Account and contact details
- Your name, date of birth and residential address.
- Your email address and a contact number.
- Your username, password and security details.
- The deposit limits, time-outs and other settings you choose.
- Messages you send us by live chat or email, including anything about a complaint.
Documents we use for verification
- Photo identification confirming your name, age and likeness.
- Proof of your address.
- Proof that a payment method belongs to you.
- Information or documents about your source of funds where we are required to ask.
Payments and play
- Deposits, withdrawals and the payment methods shown in your cashier.
- Account balance, bonus and wagering history.
- Records of the games you play, your stakes, outcomes and session times.
Device and usage data
- IP address, approximate location, device type, operating system and browser.
- Login times, pages visited and actions taken on the site.
- Information collected by cookies and similar technologies.
Why we use your information and our legal bases
We use your information for the purposes below. Where we rely on your consent you can withdraw it at any time, and where we rely on our legitimate interests we have checked that our reasons do not override your rights.
- To open, run and secure your account, and to take deposits and pay withdrawals.
- To confirm that you are 18 or over and that you are who you say you are.
- To detect and prevent fraud, collusion, bonus abuse and money laundering.
- To carry out safer gambling checks and to apply the limits, time-outs and exclusions recorded on your account.
- To meet our legal and licensing duties, keep records and respond to lawful requests.
- To send offers and updates by email or text message where you have opted in.
- To handle complaints, keep the site working and improve how it performs.
Legal bases in plain words
| What we do | Why we are allowed to do it |
|---|---|
| Run your account and process payments | It is necessary to perform our contract with you. |
| Check your age and identity | We have a legal obligation to do so. |
| Prevent fraud and money laundering | Legal obligation, and our legitimate interest in protecting players. |
| Safer gambling checks and exclusions | Legal obligation, and our legitimate interest in keeping play safe. |
| Send marketing messages | Your consent, which you can withdraw at any time. |
| Keep the site secure and handle disputes | Our legitimate interests, including defending claims. |
How long we keep your information
We keep your information while your account is open and for the period after closure that gambling, payment and anti-money-laundering rules require. We cannot delete records we are obliged to keep, and we do not state a fixed figure here because the period depends on the type of record.
- Account, verification and transaction records: held while the account is open and for the retention period the law sets afterwards.
- Safer gambling and self-exclusion records: held for the length of the exclusion and long enough afterwards to stop the account being reopened early.
- Marketing preferences, including opt-outs: held so that we can honour your choice.
- Live chat transcripts and emails: held for a limited period so that we can deal with queries and complaints.
When a retention period ends, we delete the information or anonymise it so that it can no longer be linked to you.
Your rights and how to use them
Under UK data protection law you have the following rights.
- Access: ask for a copy of the personal information we hold about you.
- Correction: have inaccurate or incomplete details put right.
- Erasure: ask us to delete information we no longer have a reason or a duty to keep.
- Restriction and objection: ask us to pause our use of your information, or object to use based on our legitimate interests.
- Portability: receive certain information in a portable format.
- Withdraw consent: stop marketing at any time, through your account settings or the unsubscribe option in any message.
To use any of these rights, email support@casinobilucky.co.uk or speak to us on live chat. We may ask you to confirm your identity first, so that information is not disclosed to the wrong person. We answer within the time limit set by data protection law and do not charge for a request unless it is excessive or repeated.
If you are unhappy with how we have handled your information, tell us first and we will look into it. You can also complain to the Information Commissioner's Office, which oversees data protection in the UK.
Cookies, security and changes to this policy
Our site uses cookies and similar technologies to keep you signed in, remember your settings, measure how pages perform and, where you allow it, tailor the offers you see. You can accept or refuse non-essential cookies when you first arrive and change your choice later in your browser or in the cookie settings on the site; essential cookies cannot be switched off, because the site will not work without them. Our Cookie Policy explains the categories we use in more detail.
We protect your information with encryption in transit, restricted staff access, logging and regular checks of our systems. No system is completely secure, so please keep your password private and tell us straight away if you think someone else has used your account.
We may update this policy as our services or the law change. The version published on this page is the one that applies, and we will tell you by email or by a notice on the site if a change affects you materially.
Your account also holds the safer gambling tools you can use at any time: deposit limits, time-outs and self-exclusion. Free, confidential support is available from GambleAware, GamCare, the National Gambling Helpline and GamStop. For anything about this policy, email support@casinobilucky.co.uk or use live chat.

Popular with UK players